Bell & Ross is a French watch company based in Paris with manufacturing in La Chaux-de-Fonds, Switzerland. Founded in 1992, the company has specialized in Swiss Made watches for professional users such as divers and pilots.
History and production
Bell & Ross was founded in 1992 as a university project between Bruno Belamich (Bell) and Carlos A. Rosillo (Ross).The company’s watches were originally produced by the German company Sinn, but the partnership was dissolved in 2002 soon after Chanel became a minority shareholder, and production was subsequently moved to Switzerland. Starting with its model BR-01 in 2005, the company began producing square watches meant to resemble instruments found in aircraft cockpits, The company’s square-cased BR models became its most well-known design. The company divides production among three types of watches: Aviation, Marine and Vintage. The types of watches differ by the size of the case, the movement, and the dial layout.
In 1992, Bell & Ross started supplying pilot watches to the French air force. The company is the official watch supplier to the Escadron de Chasse 2/4 La Fayette and the French space program. In 2016, Bell & Ross began working with French automaker Renault to create watches that reflect the visual appearance of Formula 1 racing cars.